When you hear viral, you think virus such as the flu or that dang virus that killed your computer and somehow propagated itself to all your friends and family… Those kinds of viral/virus have no problem infecting you, in fact, they are sneaky little bastards that are hard to get rid of.
Viral marketing describes a promotional strategy that encourages individuals to pass on a message to other people.
This creates the potential for exponential growth in the message's exposure and influence, with people 'infecting' their friends and loved ones before they even know what they're doing.
So don’t panic, viral marketing is not a communicable disease, it’s more of a word-of-mouth strategy via the internet.
There is definitely some good and bad to this strategy. I personally don’t like my emails inundated with unsolicited stuff that I am suppose to pass on to the next 15 people at risk of being cursed for the next 3 weeks. I do however enjoy subscribing to blogs or websites that have super deals or special upcoming events.
Take a look at HOTMAIL, their viral campaign worked great! They offer free email accounts and generated a huge subscriber base without spending a whole bunch of money on advertising. (though it brought me millions of junk email too)
Perhaps your business could use a little viral marketing. Give me a call if you are interested and let’s see what we can do to spread a little viral marketing of your own.
Suzanne Carreau (AnchorWebb.com)
916-550-8057
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