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Wednesday, June 15, 2011

How about it?

So here in "9 months of winter land", it seems Summer has finally arrived and I can't tell you how excited and happy everyone I meet is lately. Truly something to be said about fun in the sun.

Today's little business blog is about customer service report cards. Everyone knows that your business is only as good as the service you provide. Good customer service is vital to the longevity and growth of your business whether that is online or by store front.

So how is your customer service? When someone emails you a question, how long is the average wait time for your response? Do customers prefer emailing or calling? Study after study still shows people prefer the phone for service issues.  Part of our "Instant Gratification" generation can't help it, but what about our younger generation who would rather text away then pick up a phone? I can't help but think they have less patience then we have already because I am a mother of a teenager, and I have somehow arrived at that conclusion.

So if you want to be in business or already have a business, don't forget to look at how you are doing with your customer service. Building loyalty and brand awareness starts with your most excellent service.  Make sure to post your business hours on your website and have a section dedicated to your store policies.

E-commerce for established businesses has become a given over the past few years and for some, customer service is in need of a wake-up call. Everyone can benefit through the ability to easily service customers in remote areas but not everyone knows how to. You can't please everyone 100% of the time but a good customer service report card builds loyalty, positive outcome and continued sales.

Are you looking to expand your business online with e-commerce? I would be glad to tell you about some awesome choices available to you. Call or email me for a free consultation. It doesn't hurt to ask!


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